Job Description
Job Title:
Senior National Account Manager
Job Code:
30030030
Posting Start Date:
5/14/26
Job Description:
Job Summary
To deal with major customers (On Premise customer) and to develop the strategic plan for Key Account Business across the country for increasing market share, NSR and ensuring a profitable volume growth by delivering account specific business solution.
Key Responsibilities
- Account Acquisition Management
- Acquire On-premise Major account when due and upon approval from CLTs, minimizing major account moving to competitor.
- Account Development
- Develop Activation programs based on Company's long term & short-term objectives. Work with customers to ensure the programs aligned by customers and can deliver business results. Maximised MKT & other resources to deliver expected growth for sales, NSR and PROFIT for CCBVL and respective customers.
- Build PicOS per channel. Work with brand team/ marketing team to initiate new way of merchandising. Negotiate with customers to have best merchandising execution
- Sharing best practices from KO system for each and every customer to bring world class of marketing & activation cases to VN.
- Customer business analysis/development/management. Half year business review with key customers/ Annual business review with small customers. Work with customers on specific Joint business plans. Analyse/ review customers’ volume/ margin
- Performance management
- Deliver Key Account on premise sales volume & NSR. Work closely with Region KA teams to monitor weekly/monthly volume. Ensure No Bad Debt and minimise AR overdues.
- Establish and develop close business relationship with key stake holders of each and every customer, leading multi tiers relationship between CCBVL CLTs and management team of customers.
- People Development
- Build KA team capability both national & regional. Trainings provided to both National & Regional teams. On the job training/coaching.
Requirements
- University/Bachelor’s degree (Preferred)
- Intermediate Certificate / Associate Degree (Min required)
- Problem Solving, & fact finding
- Strategic thinking
- Initiative
- Vietnamese (fluent), English (fluent) for written & verbal
- Leadership (influencing others)
- Highly focused on delivering commitments
- Rewards and celebrates success
- High level of trainability
- Interpersonal skills
- Customer business analysis/management, Program execution management, Direct sales, Route Settlement
- Merchandising, Cold drink, Pricing & Packaging strategy