Job Description
Job Title:  National Account Manager (Modern Trade - Off Premise Channel)
Job Code:  30030019
Posting Start Date:  7/9/26
Job Description: 

Job Summary

As Swire Coca-Cola Vietnam enters a defining wave of growth, we're looking for talented “Wave Riders” – experienced professionals who don't just adapt to change, but own the moments that matter by challenging assumption, daring to lead, and turning every wave of change into opportunities for impact.
This opportunity is designed for mid-career professionals. If you're ready to bring proven expertise, fresh perspectives, and the ambition to help shape what's next, this could be your next wave - One that stretches your potential, expands your horizons, and empowers you to create greater impact.

 

As a National Account Manager, you will develop and execute sales plans, customer marketing plans and in-store execution standards to drive sales volume, brand visibility, execution excellence, and profitable growth.
You will be responsible for managing National and Regional Key Accounts (NKA / RKA) of Off-Premise channel, ensuring efficient commercial operations and strong customer partnerships that support both sustainable business growth and long-term customer value.

Key Responsibilities

1.National Key Account Strategy & Negotiation (20%)
• Develop sales and customer marketing strategies for assigned National Key Accounts. 
• Ensure all commercial strategies and initiatives are aligned with company guidelines, policies, and business priorities. 

2. Commercial Development (30%)
• Develop promotional plans and monitor execution to achieve agreed business objectives. 
• Partner closely with Logistics and cross-functional teams to deliver best-in-class customer service, ensuring customer orders are fulfilled accurately, on time, and in full. 
• Work closely with Regional Key Account teams to ensure commercial plans and activities are executed consistently across all regions. 
• Develop sales forecasts for assigned customers and support demand planning activities. 

3. Customer Management (30%)
• Prepare business performance reports and commercial analyses to support regular business reviews with customers and provide market insights for decision-making. 
• Build and maintain collaborative, long-term partnerships with National and Regional Key Account customers. 
• Ensure all customer programs are implemented in accordance with agreed commercial terms while maintaining business profitability. 

4. Business Planning & Budget Management (20%)
• Manage commercial investments and operating expenses effectively. 
• Identify opportunities to optimize budgets, improve profitability, and maximize business value. 

Requirements

We're looking for mid-career talents who have:

  • 3-5 years of proven experience in Commercial Key Accounts leadership, preferably within the FMCG industry.
  • Bachelor's degree or above in Commerce, Business Administration, Marketing, or a related discipline.
  • Exceptional communication, collaboration, influencing, and negotiation skills.
  • Customer-focused approach with excellent relationship management skills.
  • Strong commercial acumen and analytical thinking to identify business challenges and growth opportunities.
  • Strong problem-solving skills with the ability to recommend effective business solutions.
  • Innovative mindset with a continuous focus on creating value for customers and the business.

***Please note that by submitting an application to us, you consent to our processing of personal data about you that is provided by you and otherwise lawfully collected by us (which may include sensitive data) for our company's recruitment purpose. Where you provide us personal data of others, you further undertake that we are permitted to receive and process such data for the purpose for which you provided it. You may send your queries or request for support concerning our personal data processing activities to hrvn(at)coca-cola.com.vn. To better understand our personal data processing practices, please visit www.swirecocacola.com/en/Others/Privacy-Policies.html to the full Privacy Policy of Swire Coca-Cola Vietnam.

Swire Coca-Cola is committed to fostering an environment that values Diversity, Equality, Inclusion, and Belonging. We believe that a diverse workforce drives our goals and contributes to overall success. As an equal opportunity employer, Swire Coca-Cola hires talented individuals from any backgrounds and conditions. We strive to create a work environment that is respectful, inclusive, and free from any form of discrimination, harassment, or intimidation. If you require special assistance due to disability or any other conditions during any stage of the recruitment process, please feel free to contact us via email hrvn@coca-cola.com.vn at any time. We appreciate your interest in joining our team and your commitment to contributing to a diverse and inclusive workplace.