Job Summary

The Senior Channel Marketing Executive is responsible for leading key channel initiatives and supporting the Channel Marketing Manager in implementing best-in-class marketing execution across Coca-Cola Vietnam’s sales channels (Traditional Trade, Modern Trade, and On-Premise). This role ensures that trade activations, POSM deployment, campaign localization, and execution tracking are conducted with excellence and in alignment with national strategy. The position also acts as a coach and coordinator for junior members on the channel team.

Key Responsibilities

• Campaign Execution
• Lead the implementation of channel-specific campaign activations, ensuring timely and consistent rollout across all touchpoints.
• Partner with Sales and Field Execution teams to drive campaign visibility and compliance with Perfect Store (PICOS) standards.
• POSM and Trade Tools Deployment
• Plan and supervise the design, production, and deployment of POS materials, including inventory management and distribution to regions.
• Provide input on POSM improvements based on outlet feedback and channel dynamics.
• Trade Promotion & Shopper Engagement
• Co-design and execute trade programs and shopper engagement plans in partnership with regional trade marketing.
• Track shopper and outlet response to promotions, and provide feedback for future improvements.
• Channel Analysis & Reporting
• Monitor key channel KPIs including RED/PICOS scores, campaign ROI, and budget utilization.
• Consolidate execution and performance data into actionable insights for planning reviews.
• Cross-functional Coordination
• Work with Supply Chain, Sales, and Commercial Excellence on new product launch execution, demand forecast inputs, and budget compliance.
• Coordinate closely with external vendors and creative agencies for activation elements.
• Team Support & Guidance
• Provide operational guidance and peer mentoring to junior executives or interns.
• Serve as first line of support for cross-functional questions on campaign execution and tools

Requirements

• University/Bachelor’s Degree
• 5 years of previous work experience are required
• Strong analytical, communication, innovation, problem solving and decision making
• Good in Project Management
• Ability work under pressure and in a dynamic environment
• Ability to influence/ motivate and collaboration
• Creative and innovative
• Good English both writing and speaking