Job Description
Job Title:  Senior SFE Executive
Job Code:  83000083
Posting Start Date:  5/4/26
Job Description: 

Job Summary

  • Responsible for ensuring effective sales execution planning and monitoring to create differentiation and value for the market.
  • Work cross-functionally to design, deploy, and track incentive schemes that motivate the salesforce and align with business strategies.
  • Drive data-based analysis to understand real sales issues and provide recommendations for improvement.
  • Lead sales/non-sales engagement initiatives to connect the back office with frontline sales, boosting execution and motivation across teams.
  • Leverage digital and AI tools to streamline reporting workflows and elevate execution quality.

Key Responsibilities

  • Monitor SFE KPIs (GREEN/RED/GOLD), performance analysis, and propose action plans for regional/channel teams.
  • Build, deploy, and track incentive schemes (monthly & special) for salesforce and supporting functions; ensure clear communication and engagement.
  • Manage end-to-end reporting processes: incentive accrual, turnover, KPI dashboards, and result analysis with actionable insights.
  • Organize and execute sales/non-sales engagement programs with creativity and innovation; present clearly and confidently to senior leaders, cross-functional teams, and salesforce.
  • Collaborate with cross-functional teams (Sales, Marketing, Finance, HR, RTM) to co-develop solutions, drive alignment, and apply AI/automation tools to simplify recurring tasks.

Requirements

  • University / Bachelor's Degree
  • 4+ years (FMCG experience preferred)in Commercial / Sales / Sales Operations / SFE
  • Power BI / SQL basics are a plus.

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Swire Coca-Cola is committed to fostering an environment that values Diversity, Equality, Inclusion, and Belonging. We believe that a diverse workforce drives our goals and contributes to overall success. As an equal opportunity employer, Swire Coca-Cola hires talented individuals from any backgrounds and conditions. We strive to create a work environment that is respectful, inclusive, and free from any form of discrimination, harassment, or intimidation. If you require special assistance due to disability or any other conditions during any stage of the recruitment process, please feel free to contact us via email hrvn@coca-cola.com.vn at any time. We appreciate your interest in joining our team and your commitment to contributing to a diverse and inclusive workplace.